Obesity Is A Serious Problem - 1777 Words

The number of obese children now exceeds 25 percent in nearly two thirds of states. The rates of obesity in America have risen in the last thirty years, costing Americans, health, happiness, money, and productivity (â€Å"Obesity Is A Serious Problem† 12). This research paper will be telling you about arguments and opposing viewpoints about a growing epidemic in teens and adults, obesity. Currently this topic is very controversial about who is to blame the kids, the parents, or the advertising companies because the cost of food is so low and the advertisers are getting a lot of views due to the kids being less active. The biggest issue in my opinion is that the parents and children are not aware of all of the consequences and health risks they†¦show more content†¦Children are hit with advertisements for food, candy, and sugary drinks on the television, the Internet, in magazines, and at school every day (Nestle 28). The fast food industries realize that gaining child ren as customers at a young age most likely makes them a life-long customer (Nestle 28). Sadly soft drink companies unapologetically name 8 to 12 year olds as marketing targets (Nestle 31). Clearly these companies are targeting younger kids so they buy their products in the future so their businesses strive in the future years. The amount of money spent on marketing directed to children and their parents rose from $6.9 billion in 1992 to $12.7 billion in 1997 which is pretty crazy (Nestle 31). As the media gets more and more popular every year the more money companies spend on advertising. Then, coincidentally, the obesity rates keep getting worse and worse not in just America but across the world. Market researchers break down the elements of advertising down to package design, typefaces, pictures and most of this content is likely to get boy and girls of varying age to want to purchase products (Nestle 31). Simple marketing tricks like those can catch a child’s attention an d get them wanting those meal toys or other things that catch their attention. Another reason why advertisements lead to obesity is that nowadays kids and adults are sitting in front of a television or computer for

Still Alice Paper - 1437 Words

Dementia refers to the loss of brain function and Alzheimer’s disease is a form of dementia. It normally attacks old people, but research shows that even the young and energetic can suffer from dementia. Though not totally clear, it is said to be caused by the genes and the environment. Alice Howland is a highly esteemed professor at Harvard University living comfortably with John Howland her husband and three children. The first signs of dementia start showing up when she can’t find her cell phone and she thinks this is normal as her husband normally misplaced his keys, then she becomes disoriented in her home town, and is baffled when she is diagnosed with Alzheimer’s disease in its early stages. We feel for Alice because how she†¦show more content†¦While she is out running, something happens and she can’t trace her way back home in a place where she has lived for twenty five years! After sometime, things click into place and she finds her way home but this is enough to scare her into seeing a doctor, it is very weird and she finds it hard to explain hence she ahead to see a Doctor diagnosed her with mild dementia (Lisa 2010). She is by the doctor, she is a carrier of a mutated gene responsible for the disease and that there is a possibility that her children could be carrying the disease too. There is a scene where we are presented with Alice who wants to go put for a run with the husband and yet she cannot even put on her own sports bra, she screams and the husband comes in only to find her with underwear over her head. Alice herself cannot understand why she cannot put on her own sports bra something she’s done a million times and these draws us to know that the disease is taking a toll on her is when she laughs at this so hard (Lisa 2010). The husband notices that something is amiss with Alice when she doesn’t seem to keep track of conversations in a party they were invited and forgets the names of the people she had been earlier introduced to. When she was preparing for the lecture she took forty five minutes preparing and when she gets into the class she has no idea about what she had prepared. She tries to cover up for the memory loss by every means possible. SheShow MoreRelatedMary Alice : A Victim Of The Woman s Inertia Essay1207 Words   |  5 Pagesinertia, Mary Alice raised her voice and was now practically shouting, This is a mistake. A mistake! Please recheck your records. I m telling you, she is not dead! The clerk s head was turned in her direction but she didn t even blink as the sound of Mary Alice s shrill frantic voice filled the small office. She just stared, her face eerily blank and unresponsive. Mary Alice felt fear tear through her like a comet, panic overcoming her customary reticence. 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European Union and Stricter Environmental Protection Free Essays

PEST – Analysis This analysis is a helpful tool to take a closer look at the general environment. Although the PEST analysis rely on past events and experience, it can be used as a forecast of the future (Wilson and Gilligan, 1998). Political factors The political environment is good. We will write a custom essay sample on European Union and Stricter Environmental Protection or any similar topic only for you Order Now The government is stable and reliable, even if Britain fails to achieve total agreement with some EU policies from time to time. At the present no EU directives are known which will have a direct effect on the UK clothing retail industry in the near future. Due to the EU membership a trend can be seen towards stricter environmental protection legislation. This may have a direct or indirect effect on NEXT or his suppliers. Economic factors Looking at the economic environment, it is somewhat tricky since on the one hand there is the strong sterling compared to the Euro. Euroland encourages imports and endeavours to hold domestic prices at an attractive level. But on the other hand it is difficult for the UK to be competitive outside its boundaries because of the high pound sterling exchange rate against the Euro. As NEXT sells about 96% in the UK marketplace, this may currently only have a limited effect, but could be more important in the future when thinking globally. Fig. 2 This can also be seen on the â€Å"Big Mac – Cross Rates† table, where hamburgers sold in the UK are more expensive than in most other countries. So an investment outside the UK might be very attractive – also speaking of â€Å"reimports† to transfer the goods back into the domestic market. Source: see Chapter 7 Another issue is the falling unemployment rate. For the UK population this is good news but for companies like NEXT, this has different implications. For NEXT it means higher expenditure on wages, as well as greater difficulties in recruiting good employees. Social factors Speaking of the socio-cultural future it should be mentioned that people retire earlier these days, as well as working shorter hours. Average working hours per week have decreased over the last 20 years. As a result many people have more spare time. This means they have time to compare prices in the High Street and the quality of goods and services from retailers. But as a result, they spend more time in the shops. Another issue these days are the â€Å"Green environmental issues†. Because people have more time and have ample access to the media via the TV, radio, as well as newspapers and the Internet, the consumer is better informed and therefore this awareness of environmental issues challenges him to care. He wants more than just a product. He is interested in the production process. He wants to know if the factories are environmentally friendly or not, where his product was build and under which circumstances etc. etc. So one problem in the clothing retail sector could be child labour. There are companies who rely on it in order to be competitive in their domestic market, for example Marks and Spencer. Marks Spencer had been accused of using child labour in Indonesia in 1999. But once the customers becomes aware of such practices, companies get into real trouble if they do not respond immediately. Consumers who are looking for a best price purchase, may however not be prepared to consider the economic price which their social conscience inflicts on those companies whose products offends their ethics and which they consequently shun. Technological factors Another issue is the speed of technological transfers which also has an impact on the industry – it is not comparable with the fast growing internet business – but nevertheless it is important. New technology allows new products to be developed, e. g. Lycra ®, Supplex ® or other synthetic material. Existing materials can be produced quicker and cheaper. Adopting these technologies can be a decis ive factor as to whether a company is ahead of his competitors or whether it lags behind. How to cite European Union and Stricter Environmental Protection, Papers

Ethical Decision Making

Question: Discuss about the Ethical Decision Making. Answer: Overconfidence James Den is a principal consultant at Antonia Systems, a leading IT company that develops a customized tool to handle finances of its clients. The tool FI Handler has several templates in it. Each of this template relates to different businesses and depending on the client a template is chosen with the basic settings and additional settings are made according to the requirement. Antonia Systems is a start-up and hence currently has about 10 clients. The Principal Consultant James Den and his team of five have worked with all the 10 clients and hence is regarded as a top notch employee of the company. A new client Drena Delivery Services have reached Antonia Systems in the month of September 2014 with a request to develop FI Handler by the month of January 2015 so that they have time to move their existing finance data by March 2015 and completely migrate to FI Handler from the new fiscal year. The company handed over the account to James Den. At the requirements gathering James Den has met the clients alone insisting on his ability to handle. The meeting lasted for 15 minutes with James Den promising the client that the tool would be delivered within three weeks of requirement gathering, as they have already developed a similar customization for another delivery service. The client was asked to email all their requirements by October 2015 and an SLA was signed (Wu, 2012). It was only after the requirements were received, that James Den realized his mistake. Drena Delivery Systems had banking accounts all over the world and the company dealt in fifty currencies, while the one that James Den worked on operated only in one currency and hence, it would take more than three months to deliver the tool. In this case an anchoring heuristic is seen with James Den marking his past client as an arbitrary start without understanding the requirements of the new client. The time line suggestion and the signing of SLA without gathering requirements shows overconfidence and measures the bias in decision making (Fast, 2012). In these cases, it is ideal to treat every client as a start and understand that each business is different from another even if the working ground is same. Realizing the same will help the employer be more vigilant in estimating timelines and what a company can and cannot do. Bounded Awareness Ayana is a 24 year old bank teller who works at one of the branches of National Australian Bank. She supports her mother and sister financially and hence works as a tutor in her free time. She is a healthy woman with a curvy physique and a beautiful face. However, Ayana is not very satisfied with the way she looks. An addict to social networking, Ayana follows most of the celebrities on Instagram, Facebook and Twitter all of whom have a Runway model figure. Ayana dreams to be like one of these woman and often takes up extreme diets and workout regimes but fails to accomplish any of them as her work routine gets tedious (Duck, 2014). Every time she gives up on one of these diets or workout regimes she blames herself assuming that she is insufficient and good for nothing. Ayanas decision in relation to her diet regimes is impacted by the Retrievability bias. Since, Ayana spends a tremendous amount of time following size two celebrities, her memory is filled with images of slim models and hence her first though of an ideal woman would be a model walking down a ramp. Due to Focalism, Ayana misses the fundamentals such as the number of women who are actually size two are in far less percentages when compared to women with a healthy body type (Noval, 2016). She does not see the countless women of all body types walking in and out of the bank every day. Her lifestyle, genetics, work schedule need to be considered before she takes up a diet routine which is missed by Ayana. To ensure the bias is minimized, it is necessary to be aware of the surroundings. A clear understanding of her own reality and an analysis of how she has to adjust her lifestyle is required for Ayana to succeed (Verly, 2015). Once the analysis is made, Ayana can go about making moderate changes to her schedules. Motivation and Emotion James was a program manager of a reputed firm and had sent one of his team mate Dan to the client location in a different country. After two months, James has received a call from the client stating that Dan has not showed up at work and has not informed anyone about his whereabouts. James immediately tried to contact Dan on his mobile to understand the issue. However, despite several calls Dan has not picked James calls or responded to any of the text messages sent by James. Unfortunately Dans mobile broke a week before and hence would only vibrate because of which missed a couple calls but immediately called back. James had Dans roommates number as an emergency contact for Dan in the client location and called the contact. The roommate informed James that Dan was fine and was sleeping when he left for work. This made James furious. He expected Dan to call him back, but the same dint happen. Out of anger James informed the client that Dan would be replaced in the next twenty four ho urs and dropped a mail to the HR for action against Dan stating that Dan had been irresponsible since his visit to the client location. The decision made by James here is a result of an emotional outburst coupled with the incorrect estimation of probability of conjunctive events (Lerner, 2015). Dan had been at the client location for two months but had issues with his mobile only in the last week. However, when James called on the day of the issue and Dan hasnt picked the call, James had overestimated the occurrence of the event where Dan has not picked the call and based on the same requested for a HR action. The extent of these actions show the measure of bias by James (Thiel, 2012). To avoid such scenarios, James must learn to limit the influence of emotions in decision making. Rational thinking and giving the other person a chance to explain are a few ways to overcome such situations. Being aware of ones self before making a decision is crucial to minimize the impact of emotions (Ashley, 2012). Fairness and Equity Roy and Rose are twins born into a financial backward family. The family had promised to wed Rose to a close relative once her education completes. Rose has accepted the proposal and is happy with her parents decision of letting her study. However, at the end of her school, Rose has informed her parents that she would like to pursue engineering as she had a liking for machines and scored high in all the relevant subjects. Roy on the other hand had completed school with average score and had no interest in further studies. He wanted to start his own business with one of his friends and believed his idea would be a hit in the market, though no investors have come forward to support his start-up. Both the kids came up to their parents with their individual decisions and their parents have decided to support Roy as he would stay back with them while Rose would leave the house anyway. Roys business had no potential investors and Rose had pointed out several flaws in the business propositi on of Roy. Yet, their parents stuck to their decision to invest in the boy rather than the girl who wedding has been fixed. In such situations, stereotype bias is seen (Wyer, 2013). These situations are extremely common in several other walks of life, like the notion that Indians are taxi drivers or all white Americans hate black skinned people or that household work is meant for women and so on. The extent of bias varies from situation to situation. In this case, the girl was not alone deprived of education but was also promised to a man even before her life in a school completed. Several steps are being taken to avoid stereotype scenarios. Self-awareness is a key step to eradicate this kind of bias. Fairness and equity have to be given prominence when taken any decisions to ensure that no one is a victim of stereotypes (Spencer, 2016) References Ashley, G. C., Reiter-Palmon, R. (2012). Self-awareness and the evolution of leaders: The need for a better measure of self-awareness. Journal of Behavioral and Applied Management, 14(1), 2. Duck, S. (2014). Paleo diet: Health experts slam chef Pete Evans for pushing extreme views. Sunday Herald Sun, 7. Fast, N. J., Sivanathan, N., Mayer, N. D., Galinsky, A. D. (2012). Power and overconfident decision-making. Organizational behavior and human decision processes, 117(2), 249-260. Lerner, J. S., Li, Y., Valdesolo, P., Kassam, K. S. (2015). Emotion and Decision Making: Online Supplement. Annu. Rev. Psychol, 66, 33-1. Noval, L. J. (2016). On the misguided pursuit of happiness and ethical decision making: The roles of focalism and the impact bias in unethical and selfish behavior. Organizational Behavior and Human Decision Processes, 133, 1-16. Spencer, S. J., Logel, C., Davies, P. G. (2016). Stereotype threat. Annual review of psychology, 67, 415-437. Thiel, C. E., Bagdasarov, Z., Harkrider, L., Johnson, J. F., Mumford, M. D. (2012). Leader ethical decision-making in organizations: Strategies for sensemaking. Journal of Business Ethics, 107(1), 49-64. Verly-Jr, E., Baltar, V. T., Fisberg, R. M., Marchioni, D. M. (2015). Dealing with day-to-day Variance in Dietary Intake: Regression Calibration for Diet-Disease Risk Models. International Journal of Epidemiology, 44(suppl 1), i8-i8. Wu, L., Buyya, R. (2012). Service Level Agreement (SLA) in utility computing systems. IGI Global. Wyer, R. S. (2013). Stereotype activation and inhibition: Advances in social cognition (Vol. 11). Psychology Press.